Boilers Inc. sells 100% of its boilers to churches to improve their energy efficiency and to decrease their heating costs. The company is involved in
A) charitable marketing.
B) industrial marketing.
C) consumer marketing.
D) quality assurance marketing.
E) institutional marketing.

Question

Quizplus · Accepted Answer

Boilers Inc. targets institutions like churches, which are not individual consumers but rather part of a larger organization. They are focused on institutional marketing, which targets organizations rather than individual consumers.