Segmentation is a strategy for analyzing consumers,not products.

Name: Segmentation is a strategy for analyzing consumers,not products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Segmentation involves dividing a larger market into smaller subgroups of consumers with similar characteristics and needs. It is a consumer-focused strategy aimed at understanding and meeting the unique needs of different groups of consumers, rather than simply analyzing products or services.

Segmentation Is a Strategy for Analyzing Consumers,not Products