Campbell's Soup has discovered that millennials are buying less soup than the population as a whole. This is an illustration of the importance of demographic variables in marketing.

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Demographic variables, such as age, gender, income, and education, can significantly impact consumer behavior and therefore influence marketing strategies. In this case, Campbell's Soup's discovery that millennials are buying less soup than the general population highlights the importance of targeting specific demographic groups and tailoring marketing efforts to their unique preferences and behaviors.

Campbell's Soup Has Discovered That Millennials Are Buying Less Soup