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What Is the Fundamental Idea Underlying the Product Life Cycle

Question 21

Multiple Choice

What is the fundamental idea underlying the product life cycle?


A) Only one in 50 new product ideas becomes commercially viable.
B) Profitability is highest in the growth stage.
C) Competition becomes very strong in the maturity stage.
D) Risk is very high during the introduction stage.
E) Products have a limited profit-producing life.

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