Adrianna developed a new perfume. She wanted to market the perfume via a communication vehicle that appeals to many consumer senses, targets a specific audience, and reaches as many people as possible. Adrianna would select ________ advertising.

Question

Quizplus · Accepted Answer

Television advertising appeals to multiple senses (sight and sound), reaches a wide audience, and allows for targeting specific demographics through selecting specific channels or time slots. This makes it an effective option for launching a new perfume.

Adrianna Developed a New Perfume