The campaign development team at the Hotshot Ad Agency has just had its first meeting as part of the process to develop an advertising campaign.What is their first step?
A) Define the objectives of the advertising message.
B) Identify the target audience.
C) Select the appropriate media.
D) Create the advertising message.
E) Establish the advertising budget.

Question

Quizplus · Accepted Answer

Identify the target audience.

The Campaign Development Team at the Hotshot Ad Agency Has