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In the Mid-Twentieth Century,companies Began Exporting to Other Countries When

Question 102

Multiple Choice

In the mid-twentieth century,companies began exporting to other countries when domestic sales stagnated.Companies who chose to adopt a different marketing plan for each country used the


A) centralized approach.
B) brand equity approach.
C) global perspective.
D) decentralized approach.
E) promotional diversification approach.

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