When a McDonald's meal includes beer in Germany,this is an example of product adaptation as a means of extending the product life cycle.

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Product adaptation is the process of modifying a product to better meet the needs and preferences of a particular market. By adding beer to their menu in Germany, McDonald's is adapting their product to better suit the local market and extend the product life cycle by appealing to a wider range of customers.

When a McDonald's Meal Includes Beer in Germany,this Is an Example