A push strategy appeals directly to consumers who push retailers to stock the product in their stores.

Name: A push strategy appeals directly to consumers who push retailers to stock the product in their stores.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A push strategy involves promoting a product directly to retailers and wholesalers in order to encourage them to stock and promote the product to consumers. It is a supply chain strategy rather than a direct-to-consumer strategy.

A Push Strategy Appeals Directly to Consumers Who Push Retailers