Personal selling is the most expensive form of promotion per contact.

Name: Personal selling is the most expensive form of promotion per contact.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

Personal selling involves a high level of personal interaction between the salesperson and the customer, which requires more time and resources than other forms of promotion such as advertising or sales promotion. Therefore, it is considered to be the most expensive form of promotion per contact.

Personal Selling Is the Most Expensive Form of Promotion Per