Personal selling provides the personal link between seller and buyer,which adds to a firm's credibility.

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Personal selling involves face-to-face communication between the seller and the buyer. This provides an opportunity for the seller to build a personal relationship with the buyer, which can add to the firm's credibility. The seller can address the buyer's specific needs and concerns, offer personalized solutions, and establish trust and rapport, which can result in a more positive buying experience and increased customer loyalty. Therefore, personal selling can provide the personal link between seller and buyer, which adds to a firm's credibility.

Personal Selling Provides the Personal Link Between Seller and Buyer,which