"Sears Good," "Sears Better," and "Sears Best" are examples of
A) market pricing.
B) price fixing.
C) psychological pricing.
D) price lining.
E) price discounting.

Question

Quizplus · Accepted Answer

"Sears Good," "Sears Better," and "Sears Best" are examples of price lining, where products are grouped into lines based on their quality levels and prices are set accordingly. This pricing strategy helps consumers easily understand the quality differences between products and make purchasing decisions based on their needs and budget.

"Sears Good," "Sears Better," and "Sears Best" Are Examples of