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ElectroMax,a Manufacturer of High-End Cell Phones,is Planning to Enter the Indian

Question 60

Multiple Choice

ElectroMax,a manufacturer of high-end cell phones,is planning to enter the Indian market.A senior manager thinks that a stripped-down,low-priced model should be the starting point,and the company can sell additional features added to the base model at higher price points.If the following facts were known,which one would MOST strengthen the manager's argument?


A) Consumers are looking for a lot of variety in this product category.
B) Most of India's consumer market has little disposable income.
C) Only a few competitors offer basic cell phones because consumers are getting more sophisticated.
D) ElectroMax will likely face charges of "dumping" if it sells its phones at prices lower than what it offers in the home country.
E) Many different companies already address the requirements of the different market segments in India.

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