Pricing strategy refers to pricing as a planning activity that affects the marketing mix.

Name: Pricing strategy refers to pricing as a planning activity that affects the marketing mix.
Brand: Quizplus
Rating: 4.9 (41 reviews)

Question

Quizplus · Accepted Answer

Pricing strategy is a deliberate process of deciding the optimal price of a product or service that will help achieve the organization's objectives and affect other elements of the marketing mix, such as product, place, and promotion.

Pricing Strategy Refers to Pricing as a Planning Activity That