Total quality management measures are allowing marketers to customize an increasing amount of their production while saving on costs.

Question

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Total Quality Management (TQM) allows companies to improve their production processes and increase efficiency, resulting in cost savings. With TQM, marketers can tailor their products to meet individual customer needs and preferences, thereby increasing customer satisfaction and loyalty. This customization can be done without incurring additional costs, as the manufacturing process is already optimized for efficiency. Therefore, TQM measures enable marketers to customize production while saving costs.

Total Quality Management Measures Are Allowing Marketers to Customize an Increasing