When Terminal Inc.,a global heavy-duty vehicle manufacturer,could not cope up with the increasing demand,Next-Engines Inc.seized the opportunity and supplied their heavy-duty vehicles at prices lower than Terminal's.Next-Engines' lower labor costs and extensive R&D facilities allow it to keep its prices lower than Terminal's.Which of the following competitive strategies did Next-Engines adopt?

Question

Quizplus · Accepted Answer

Next-Engines adopted the competitive strategy of a contender by taking advantage of Terminal Inc.'s inability to meet the increasing demand and supplying their heavy-duty vehicles at lower prices due to their lower labor costs and extensive R&D facilities. As a contender, Next-Engines aimed to capture market share by offering a more affordable and attractive alternative to Terminal's products.