The researcher should use creative inferences to arrive at knowledge useful to the firm.

Question

Quizplus · Accepted Answer

Creative inferences involve using creative and innovative ways to interpret research findings, uncover insights, and arrive at knowledge that can be useful to the firm. This can help the firm identify new opportunities or solve complex problems. However, it is important for the researcher to use sound judgment and not fabricate or manipulate data in the process.

The Researcher Should Use Creative Inferences to Arrive at Knowledge