In small and medium-sized firms,the initial decision to go international is usually made by the president,with substantial input provided by the _____.

Question

Quizplus · Accepted Answer

The marketing department is responsible for conducting market research and analysis to determine the feasibility and potential success of expanding operations internationally. They will provide valuable insight into consumer preferences, competition, and cultural differences that will inform the decision-making process. The HR department may provide input on issues related to staffing and talent management, but they are not typically involved in the strategic decision-making process of international expansion. The R&D team and manufacturing department may also provide input, but their focus is typically on product development and production rather than international strategy.

In Small and Medium-Sized Firms,the Initial Decision to Go International