_____ contradicts a firm's desire to standardize its offering.

Question

Quizplus · Accepted Answer

Customer interaction involves personal interactions between the customer and the service provider, which cannot be standardized completely. The way customers perceive the service is unique to each individual, and their needs and expectations can vary. Therefore, standardizing offerings may hinder the ability to cater to these unique needs and preferences, leading to a decrease in customer satisfaction.

_____ Contradicts a Firm's Desire to Standardize Its Offering