The international marketer should ignore cultural noise.

Question

Quizplus · Accepted Answer

Cultural noise refers to the differences in cultural norms, values and beliefs that can impact the success of a product or service in a foreign market. Ignoring cultural noise can lead to miscommunication, offense and failure to understand the local market, which can negatively affect a company's international marketing efforts. Therefore, it is important for international marketers to pay attention to cultural differences and adapt their strategies accordingly.

The International Marketer Should Ignore Cultural Noise