SigmaDrinks Inc.,a Florida-based soft drinks manufacturing company,has been providing funds to promote local cultural events in Florida.It has recently started providing funds for literary events at schools and colleges in other states too.What kind of marketing is SigmaDrinks demonstrating?

Question

Quizplus · Accepted Answer

SigmaDrinks is demonstrating sponsorship marketing by providing funds to promote local cultural events in Florida and literary events at schools and colleges in other states, which helps to build brand awareness and create a positive image for the company.