Which of the following statements is true of the factors that determine channel design?
A) The stronger the marketer's finances, the more able the firm is to establish channels it either owns or controls.
B) The number of areas to be covered is independent of the time elapsed since the product's introduction to the market.
C) The longer the channel, the more easier it is for the marketer to have a final say over pricing, promotion, and so on.
D) The looser the relationship is between the marketer and the intermediaries, the more control can be exerted.

Question

Quizplus · Accepted Answer

The strength of the marketer's finances is a factor that influences the types of channels the firm can establish. A stronger financial position can allow the firm to create channels it either owns or controls, which can offer more control over the distribution process.

Answer: D
 The degree of control that the marketer can exert over intermediaries is influenced by the type of relationship between them. A closer relationship may offer more control, while a looser relationship may make it more difficult to enforce specific requirements or standards.

Which of the Following Statements Is True of the Factors