A theme park in Switzerland charges an extra fee for customers who want to use the locker facility located inside the park,or want to use their vehicle for going from one ride to another,apart from the highly priced entrance tickets.The customers have no choice but to pay for these facilities when they are inside the theme park.This strategy employed by the company to make profits by charging additional prices from its customers is known as _____.

Question

Quizplus · Accepted Answer

The strategy employed by the company to make profits by charging extra fees for basic facilities like lockers and vehicle usage can be seen as predatory and parasitic, hence the term "vampire marketing" would be the best fit. It is not sustainable, ethical or buzz marketing, as it does not focus on long-term relationships with customers or creating positive brand image, but rather on exploiting immediate opportunities to extract more money from customers.

A Theme Park in Switzerland Charges an Extra Fee for Customers