_____ innovation gets a great deal of attention and has its roots in technological discontinuities.
A) Process
B) Disruptive
C) Application
D) Product

Question

Quizplus · Accepted Answer

Disruptive innovation is a term coined by Clayton Christensen and refers to an innovation that creates a new market and value network, eventually disrupting an existing market and value network, often through technological discontinuities. It is known for receiving a great deal of attention in the business world as it can completely shift the landscape of an industry. The other options, while also types of innovation, do not necessarily have their roots in technological discontinuities.

_____ Innovation Gets a Great Deal of Attention and Has