Liquidity risk refers to the chance that an investor will incur a loss because it's hard to sell the bond of a company that isn't well known.

Name: Liquidity risk refers to the chance that an investor will incur a loss because it's hard to sell the bond of a company that isn't well known.
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Liquidity risk refers to the risk of not being able to easily sell a bond, and one factor that can contribute to this is if the company issuing the bond is not well known.

Liquidity Risk Refers to the Chance That an Investor Will