Members of the general public who have expressed interest in an IPO during the road show are referred to as:

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Members of the general public who express interest in an IPO during the road show are referred to as retail investors. "Off market investors" refers to individuals who buy or sell securities outside of formal markets, "auction public" doesn't make sense in the context of an IPO, and "insiders" refers to individuals who have access to privileged information about a company, such as employees or board members.

Members of the General Public Who Have Expressed Interest in an IPO