Cinemas sometimes give senior citizens discounts. What is the possible privately motivated purpose for them to do so?

Question

Quizplus · Accepted Answer

Senior citizens may have more free time and flexibility to go to the movies than younger people who may have work or family responsibilities. However, they may be on a fixed income and have less disposable income. Offering a discount may incentivize them to choose the cinema over other forms of entertainment or to attend more frequently, thus increasing revenue for the cinema. This aligns with a profit-driven motivation rather than pure benevolence or assuming that senior citizens lack alternative activities.

Cinemas Sometimes Give Senior Citizens Discounts