If a product is perceived by consumers as homogeneous,which of the following strategies will work to induce brand loyalty?
A) Intensive advertising campaign
B) Price wars with competitors
C) Frequent buyer rebate programs
D) None of the answers are correct.

Question

Quizplus · Accepted Answer

Frequent buyer rebate programs can work to induce brand loyalty even if the product is perceived as homogeneous. By offering rebates or rewards for repeat purchases, the brand can create a sense of value and incentivize customers to continue choosing their product over others. Intensive advertising campaigns and price wars may not be effective if customers do not perceive any significant differences between the brands offering the product.

If a Product Is Perceived by Consumers as Homogeneous,which of the Following