Which of the following pricing policies enhances profits by creating brand-loyal consumers?
A) Frequent flyer programs
B) Beat-or-pay strategies
C) Trigger strategies
D) Frequent flyer programs and beat-or-pay strategies

Question

Quizplus · Accepted Answer

Frequent flyer programs create brand-loyal consumers by offering rewards and incentives for repeat purchases. This encourages customers to stick with the brand and thereby enhance profits. Beat-or-pay strategies and trigger strategies may attract new customers in the short term but may not create brand loyalty in the long term.

Which of the Following Pricing Policies Enhances Profits by Creating