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You Are the Owner of a Mom and Pop Store

Question 136

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You are the owner of a Mom and Pop store that buys milk from a supplier at a cost of $1 per gallon.If you estimate the elasticity of demand for milk sold at your store to be -3.5,what are your profit-maximizing markup and price?

Correct Answer:

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P = [EF/(1 + EF)]MC = ...

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