Which of the following is a strategy(ies)used by firms in monopolistically competitive industries to convince consumers that their product is better than their rivals' products?
A) Comparative advertising
B) Niche marketing
C) Equity marketing
D) Comparative advertising or niche marketing

Question

Quizplus · Accepted Answer

Both comparative advertising and niche marketing are commonly used by firms in monopolistically competitive industries to differentiate their products from their competitors. Comparative advertising involves directly comparing the features or benefits of one's own product to those of a competitor's product in advertising. Niche marketing involves targeting a specific segment of the market with unique or specialized products or services.

Which of the Following Is a Strategy(ies)used by Firms in Monopolistically