A project's net present value is a measure of a project's contribution to firm value.

Name: A project's net present value is a measure of a project's contribution to firm value.
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Net present value (NPV) is a measure of the present value of cash inflows minus the present value of cash outflows for a project. This represents the project's potential to increase the value of the firm, making it a measure of a project's contribution to firm value.

A Project's Net Present Value Is a Measure of a Project's