Demand for a specific brand ______ demand for the corresponding product category.
A) is more elastic than
B) is less elastic than
C) is equally elastic to
D) differs indeterminately from

Question

Quizplus · Accepted Answer

Demand for a specific brand is more elastic than demand for the corresponding product category because consumers can easily switch to other brands within the same category if the price of a specific brand increases.

Demand for a Specific Brand ______ Demand for the Corresponding