The demand curve is downward sloping because of diminishing marginal utility.

Name: The demand curve is downward sloping because of diminishing marginal utility.
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The law of diminishing marginal utility states that as a consumer consumes more of a good, the marginal utility (satisfaction) of each additional unit of the good decreases. This means that the consumer is willing to pay less for each additional unit, leading to a downward-sloping demand curve.

The Demand Curve Is Downward Sloping Because of Diminishing Marginal