If a consumer could pay $100 for a new pair of jeans or $100 toward asteroid deflection, what would that consumer likely choose?
I. purchase the jeans
II. purchase asteroid deflection
III. purchase both the jeans and asteroid deflection
A) I only
B) II only
C) III only
D) I and II only

Question

Quizplus · Accepted Answer

Consumers are more likely to choose tangible and immediate benefits, such as purchasing jeans, over abstract or long-term benefits like asteroid deflection.

If a Consumer Could Pay $100 for a New Pair