How do monopolistically competitive firms inform consumers about their products?

Question

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Monopolistically competitive firms rely heavily on advertising to differentiate their products from those of their competitors. This helps inform consumers about the unique features of their products and why they should choose them over other options in the market. Word-of-mouth may also play a role, but advertising is typically the primary method of communication with consumers for these types of firms.

How Do Monopolistically Competitive Firms Inform Consumers About Their Products