In the 1990s, fast food restaurants refused to make special orders-there was no way to "hold the tomatoes." When Burger King branded itself as the place where you could "have it your way" and allowed special orders, it enjoyed an advantage over other fast food restaurants. Until other firms copied it, what was Burger King's position?

Question

Quizplus · Accepted Answer

Burger King's ability to offer unique products and customization gave it a competitive advantage over other fast food chains, but it did not have a monopoly on the market. It was still competing with other firms, but its unique selling point allowed it to differentiate itself and attract customers. This is characteristic of a monopolistic competitive market structure.

In the 1990s, Fast Food Restaurants Refused to Make Special