In the case of network goods, the best product may not win because of:
A) complexity issues.
B) simplicity issues.
C) lock-in.
D) intangibility.

Question

Quizplus · Accepted Answer

Network goods, such as social media platforms or video conferencing software, often experience network effects where the value of the product increases as more people use it. This can create a situation where one product gains a dominant market position due to lock-in, where users are locked into using a particular product due to the network effects. Even if a competing product is technically superior, users may not switch because they don't want to lose network connections or because it's too difficult to switch.

In the Case of Network Goods, the Best Product May