Apple encourages customers to buy an iPad and not switch to another tablet by:
A) making it easy to download music, videos, TV shows, and other forms of media content.
B) making it difficult to export materials to another system.
C) increasing the costs of switching to a competitor's product line.
D) All of the answers are correct.

Question

Quizplus · Accepted Answer

Apple employs multiple strategies to retain customers, including ease of media access, difficulty in exporting to other systems, and increasing switching costs.

Apple Encourages Customers to Buy an IPad and Not Switch