In using Quality Function Deployment, __________ is one way to find out precisely what features customers want in the product.
A) Interviewing the company sales force
B) Analyzing the changes in features historically
C) Asking top management
D) Talking to process engineers
E) Conducting focus groups

Question

Quizplus · Accepted Answer

Conducting focus groups is one way to directly gather input from potential customers in a structured setting. This allows the company to obtain specific information on the features and attributes they prioritize in a product, such as performance, style or ease of use. Option A, B, and D can provide valuable input as well but do not offer as direct a way to obtain customer feedback. Top management might be skewed towards their own perspectives, which might not reflect the views of customers.

In Using Quality Function Deployment, __________ Is One Way to Find