Which forecasting method is particularly good for determining customer preferences?
A) Market research
B) Executive opinion
C) Delphi method
D) Naïve method
E) Gamma method

Question

Quizplus · Accepted Answer

Market research involves directly gathering data from customers or potential customers, which can provide a more accurate and detailed understanding of their preferences compared to other methods.

Which Forecasting Method Is Particularly Good for Determining Customer Preferences