A demand-based option in which the marketing tries to shift demand patterns to minimize demand fluctuations is called
A) hyperactive
B) inactive
C) proactive
D) reactive
E) retroactive

Question

Quizplus · Accepted Answer

A proactive approach is focused on trying to anticipate and influence demand patterns before they occur, in order to minimize fluctuations and create more stable levels of demand. This can involve activities such as promotional campaigns, pricing strategies, and product differentiation to encourage consumers to purchase products at different times or in different forms. By actively managing demand, companies can reduce the costs and risks associated with over- or under-production, and create more consistent revenue streams.

A Demand-Based Option in Which the Marketing Tries to Shift