A theater group promoting a performance to raise funds in the fight against cancer is an example of both cause marketing and event marketing.

Question

Quizplus · Accepted Answer

This scenario involves cause marketing because the theater group is promoting a performance to support a charitable cause (fighting cancer). It also involves event marketing because the group is promoting a specific event (the performance) to attract attendees and raise funds.

A Theater Group Promoting a Performance to Raise Funds in the Fight