Interactive promotions put customers in control because they can gain immediate access to key product information when they want it.

Question

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Interactive promotions, such as digital displays, interactive kiosks, mobile apps, and social media, allow customers to interact with the product information and marketing messages in real-time, putting them in control of their shopping experience. They can retrieve information, compare different products, read reviews, and even make purchases on their own, without the need for sales representatives or intermediaries. This can lead to higher engagement, more personalized experiences, and increased loyalty, as customers feel more empowered and satisfied with their choices.

Interactive Promotions Put Customers in Control Because They Can Gain