A university sells customized sweatshirts, pullovers, and jerseys to its students and staff. This is an example of _____.
A) cause marketing
B) organization marketing
C) person marketing
D) event marketing

Question

Quizplus · Accepted Answer

Organization marketing is the correct answer because it involves activities undertaken to create, maintain, or change attitudes and behavior toward particular organizations. In this case, the university is selling customized merchandise to build loyalty and support among its students and staff.

A University Sells Customized Sweatshirts, Pullovers, and Jerseys to Its