The business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them is known as:

Question

Quizplus · Accepted Answer

The business philosophy that emphasizes first determining unmet consumer needs and then designing a system for satisfying them is known as consumer orientation. This approach puts the customers at the center of the business strategy and requires a deep understanding of their needs, wants and preferences.

The Business Philosophy Incorporating the Marketing Concept That Emphasizes First