Your boss,the CEO of a restaurant chain,is very bullish on nontraditional marketing.He has instructed you to implement some of his team's ideas in the next six months - but first,to flag any of the ideas that are inaccurate applications of nontraditional marketing.Which of the following should you flag?
A) Implement cause marketing by donating $1 from every dinner check to antipoverty agencies.
B) Implement place marketing by locating new restaurants in impoverished urban areas that need economic investment.
C) Implement event marketing by sponsoring a high-profile sports tournament.
D) Implement person marketing by obtaining endorsements of the company's food from celebrity chefs.
E) Implement organic marketing by switching to organic-certified ingredients.
Correct Answer:
Verified
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