Match each definition to the corresponding term.
-Buyer-seller communications in which the customer controls the amount and type of information received from a marketer is called _____.
A)utility
B)buzz marketing
C)exchange process
D)seller's market
E)buyer's market
F)marketing myopia
G)social responsibility
H)relationship marketing
I)person marketing
J)place marketing
K)event marketing
L)organization marketing
M)interactive marketing
N)lifetime value of a customer
O)social marketing
P)one-to-one marketing
Q)strategic alliances
R)not-for-profit organizations
S)ethics
T)mobile marketing
U)wholesalers
V)transaction-based marketing

Question

Quizplus · Accepted Answer

Interactive marketing refers to buyer-seller communications in which the customer controls the amount and type of information received from a marketer, allowing for a more personalized and engaging experience.

Answer: N
 Lifetime value of a customer is the total value that a customer represents to a company over the course of their relationship, taking into account all of their purchases and potential future purchases.

Answer: P
 One-to-one marketing is a type of marketing that focuses on creating personalized, customized experiences for individual customers, often using data and technology to tailor marketing messages and offerings to each customer's specific needs and preferences.

Answer: U
 Wholesalers are intermediaries that buy products in bulk from manufacturers or other suppliers and then sell them to retailers or other businesses at a markup.

Answer: V
 Transaction-based marketing is a focus on individual sales transactions, rather than on building relationships with customers over time. It tends to prioritize short-term sales and revenue goals over long-term customer loyalty and satisfaction.

Match Each Definition to the Corresponding Term