Marketing strategy is an overall company-wide program for selecting a particular target market and satisfying consumers through a careful blend of the elements of the marketing mix.

Question

Quizplus · Accepted Answer

This statement accurately describes the concept of a marketing strategy, which involves identifying a target market and developing a marketing mix (product, price, promotion, and place) to reach and satisfy consumers within that market.

Marketing Strategy Is an Overall Company-Wide Program for Selecting a Particular