Long-term plans focusing on those organizational objectives that will significantly affect a firm for five or more years are usually referred to as _____ plans.

Question

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Long-term plans that focus on the overall organizational objectives for a period of five or more years are referred to as strategic plans. Marketing plans are specific to the marketing function and are not necessarily focused on long-term objectives. Economic plans typically refer to a country's macroeconomic policies and not specific to an organization. Tactical plans are more short-term in nature, focusing on specific actions or tactics.

Long-Term Plans Focusing on Those Organizational Objectives That Will Significantly